In the door and window category, some of the most lucrative product decisions happen after the original sale is over.
A homeowner buys a new pre-hung entry door from a builder or a dealer, moves in, and within a year or two decides they also want a storm door for the winter, a security screen door for peace of mind, or a pet-resistant screen because the family cat just tore through the insect screen. Each of those purchases feels routine, and almost none of them go back to the company that sold the original door.
That gap is what we mean by the “aftermarket”, and for door and window professionals it represents one of the biggest quiet revenue leaks in the category. Integrated screen and protection products are what can help to close it.
The Revenue that Walks out the Door
The screen and storm door category is not small. Recent analysis shows that US Storm Doors Market Revenue reached $1.5 Billion in 2025 and is estimated to reach $2.3 Billion by 2034. The security screen category is riding a wave of its own, with FGIA publishing the new AAMA 1901-25 specification for security screens in 2025, a signal that homeowner demand has grown past the point where a “security screen” can mean whatever a marketer says it means.
Where do most of those sales happen? At big-box retailers, specialty dealers, and online marketplaces, well after the original door was installed. The manufacturer and the dealer who sold the primary product see none of it.
That’s an odd outcome, because the same homeowner who bought the door is the one buying the add-on. The relationship exists, the trust exists, and the install site is known. What’s missing is the product on the shelf, at the moment the door itself is being specified.
Why the Aftermarket Model Shortchanges Everyone
The aftermarket approach to screen and protection products is inefficient across the board.
For the homeowner, it means two purchases, two installs, and a fit-and-finish mismatch that never quite disappears. Aftermarket storm doors rarely match the primary entry door’s color, hardware, or proportions the way a factory-matched product would.
For the door professional, whether an OEM, a dealer, or a distributor, it means watching a customer they already earned once go somewhere else to complete the purchase. And it means competing later against a supply chain that was built specifically to serve that aftermarket window.
For the industry, it means the products that most directly address the concerns homeowners cite most often – security, pet damage, weather, and increasingly wildfire and ember protection, are sold as afterthoughts rather than engineered as part of the primary product.
None of that is inevitable. It’s a legacy of how the supply chain grew up, not a limitation of the products themselves.
What “Built In” Actually Changes
Advanced Screen Systems built the 1Build framework to answer exactly this. It’s an approach to product engineering that assumes integration from the start rather than bolting a solution onto an existing door after the fact. Every product in the line is engineered to fit standard pre-hung entry doors and existing sliding patio door tracks, so it attaches at the door shop or the job site through the same procedures a partner already uses.
That framework is built on MESHTEC™, a high-tensile woven stainless steel mesh engineered specifically for architectural use. It’s independently tested to meet the AAMA 1901-25 specification for security screens. That performance is what allows one product family to deliver several benefits at once, security, pet resistance, ventilation, weather protection, and fire performance, rather than requiring a separate aftermarket product for each concern.
To the homeowner, the difference is simple. There’s no separate add-on, no second install, no fit-and-finish mismatch. The door they buy is the door they get.
The Partner Case, in Plain Terms
For door and window professionals, integration changes the economics in three straightforward ways.
Revenue is captured at the point of original sale. The security screen door, storm door, or pet-resistant screen that would otherwise have been an aftermarket purchase is included in the ticket. That’s incremental revenue on the same customer relationship.
Margin improves, because the product being sold is more complete and more differentiated. A door with an integrated security screen, an integrated storm option, or an integrated pet-resistant configuration isn’t competing on the same commoditized ground as a bare door.
Market access broadens without new process. The pet-resistance angle alone opens a door to an audience of tens of millions of pet-owning households, a category that consistently drives home-improvement spending. Fire and wildfire protection, an emerging homeowner concern in expanding wildland-urban interface zones, adds another. Each of those is a category most door professionals have watched their customers buy into, from someone else.
Integration as a Competitive Edge
The manufacturers, dealers, and door professionals who build these benefits in from the start are the ones best positioned to win the sale over those who leave them to the aftermarket. It’s not a hypothetical shift. FGIA’s release of the AAMA 1901-25 standard is one signal that this segment has moved from novelty to expectation. The security screen category is growing. The wildfire category is growing. The pet market has grown consistently for over a decade.
Meeting that demand doesn’t require inventing a new business. It requires building the products your customers are already buying into the products you already sell.
That’s the 1Build advantage, and it’s why integration beats the aftermarket add-on.